01Product & UX content
Make the product easier.
Turn confusing journeys and dense screens into experiences that feel obvious, useful, and human.
Content strategy & UX writing
Make it
make sense.
Too many opinions. A product that’s hard to explain. An important story that hasn’t clicked. Rita helps you find what matters—and move forward with confidence.
making complex things clearer
Good questions. Honest answers. A thoughtful partner who helps you find a clear next step.
How Rita helps
Clear is a good feeling.
Especially when the work is important and everyone has a different opinion about it.
02Narrative & thought leadership
Make the story click.
Find the one idea inside the research, expertise, or data that people will understand and remember.
03Content leadership
Help the team get unstuck.
Bring a calm outside perspective to a launch, a growing practice, or a room full of competing opinions.
Rita’s perspective on AI
Human strategy.
AI momentum.
The strategy comes first. The tools follow.
Deciding what content an organization needs takes human expertise: understanding the audience, asking the right questions, and making thoughtful choices. That responsibility belongs with people.
With a firm strategy in place, Rita uses the latest AI tools to accelerate production—from images and video to research and demos. Human judgment sets the direction and holds the work to it.
A few examples
Things Rita has helped make clearer.
A smoother trip
A travel experience that made the next step feel clear.
Marlena found the moments where customers lost confidence after booking and made the path ahead easier to understand.
A story leaders could use
A complex product with a simple reason to care.
A design system became more than a set of features. Marlena connected it to a bigger shift in how modern teams work.
A 20% lift
A pile of research with one persuasive idea inside.
Marlena brought several streams of consumer data into one human story that helped lift brand favorability.
Good wordsstart with
good questions.
Meet Rita Reznikova
A calm, experienced partner for messy work.
Rita has spent more than 15 years helping companies find the meaning inside complicated products, research, and decisions.
Before starting Marlena, she worked at Instagram, Facebook, Tripadvisor, Pegasystems, Forrester, and C Space. She has been the writer finding the words, the leader setting the direction, and the person bringing the whole team along.
Rita brings the customer’s needs and the business’s goals into the same conversation. She asks the questions that move the work forward and helps the team find a direction they can believe in.
Meet Rita on LinkedInHave something that needs to click?
Let’s make it clearer.
You don’t need a perfect brief. Start with what’s on your mind.